D\u00fcnyan\u0131n en pop\u00fcler uygulamalar\u0131ndan biri olan Instagram\u2019da kulland\u0131\u011f\u0131m\u0131z hesab\u0131m\u0131zda, her ne kadar belli kurallara uygun \u015fekilde hareket edip takip\u00e7i say\u0131m\u0131z\u0131 ve eri\u015fimimizi art\u0131rmaya \u00e7al\u0131\u015fsak da, organik b\u00fcy\u00fcmede dikkat etmemiz gereken en \u00f6nemli kurallardan biri sosyal a\u011f\u0131n dinamiklerine hakim olmakt\u0131r. Instagram neticede bir sosyal a\u011f ve hem g\u00f6nderi eri\u015fimleri, hem de hikaye eri\u015fimleri, ke\u015ffet sayfas\u0131 bir algoritmaya g\u00f6re hareket ediyor. Bu noktada Instagram 2021 algoritmas\u0131n\u0131 bilenler, bir ad\u0131m \u00f6nde. Instagram 2021 algoritmas\u0131na hakim olursan\u0131z eri\u015fimlerinizi ve etkile\u015fiminizi nas\u0131l art\u0131rabilece\u011finizi ke\u015ffedebilirsiniz. <\/p>\n\n\n\n
Say\u0131larla Instagram<\/h2>\n\n\n\n
Instagram 2021 algoritmas\u0131 ile ilgili bilgiler vermeden \u00f6nce T\u00fcrkiye ve d\u00fcnyada en \u00f6nemli sosyal a\u011f konumunda olan Instagram\u2019\u0131n g\u00fcncel durumuna ili\u015fkin baz\u0131 say\u0131lar\u0131 payla\u015fmak \u00f6nemli. Instagram 2021 y\u0131l\u0131nda, daha \u00f6nceki \u00f6zelliklerini korumaya ek olarak birtak\u0131m yeni \u00f6zellikler de sunabilir. Nitekim Instagram, y\u0131llar i\u00e7inde hikaye, al\u0131\u015fveri\u015f ya da reels gibi \u00f6zellikleri ekleyerek kendisini geli\u015ftirdi. <\/p>\n\n\n\n
Instagram\u2019\u0131n aktif kullan\u0131c\u0131 say\u0131s\u0131 d\u00fcnya \u00e7ap\u0131nda 1 milyar\u0131n \u00fczerinde ve d\u00fcnyan\u0131n en pop\u00fcler sosyal a\u011flar\u0131ndan.<\/p>\n\n\n\n
Instagram hikayeleri her g\u00fcn 500 milyondan fazla ki\u015fi kullan\u0131yor.\u00a0<\/li>
Instagram kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 63\u2019\u00fc uygulamaya her g\u00fcn giriyor.\u00a0<\/li>
G\u00fcnl\u00fck ortalama ge\u00e7irilen s\u00fcre ise 28 dakika.<\/li>
Koronavir\u00fcs pandemisi, Instagram\u2019a olan ilgi ciddi anlamda art\u0131rd\u0131.<\/li><\/ul>\n\n\n\n
Instagram\u2019\u0131n g\u00fcncel verilerine bakt\u0131ktan sonra, Instagram 2021 algoritmas\u0131 nas\u0131l i\u015fliyor buna bakal\u0131m. 4-5 sene \u00f6nce Instagram\u2019da g\u00f6nderilerin s\u0131ralamas\u0131 kronolojik i\u015fliyordu ancak bu durum daha sonra de\u011fi\u015fti. Instagram art\u0131k farkl\u0131 fakt\u00f6rlere g\u00f6re g\u00f6nderileri g\u00f6steriyor, bu da do\u011frudan eri\u015fimi etkiliyor. Peki Instagram 2021 algoritmas\u0131 kapsam\u0131nda g\u00f6nderiler neye g\u00f6re insanlara eri\u015fiyor? Instagram 2021 algoritmas\u0131 ve dijital pazarlama ara\u015ft\u0131rmalar\u0131na g\u00f6re bu fakt\u00f6rler \u015fu \u015fekilde:<\/p>\n\n\n\n
\u0130lgi d\u00fczeyi: Yapay zeka, insanlar\u0131n hesab\u0131n\u0131zla olan ilgisini analiz ediyor ve ilgi d\u00fczeyi y\u00fcksek insanlara, o hesaplar daha \u00e7ok g\u00f6r\u00fcn\u00fcyor.<\/li>
\u0130li\u015fki: Bir g\u00f6nderinin eri\u015fti\u011fi hesapla olan yak\u0131nl\u0131k d\u0131\u015f\u0131nda, etkile\u015fim oran\u0131n\u0131z da \u00f6nemli. Yani o ki\u015finin sizin g\u00f6nderilerinizi be\u011fenmesi, yorum yapmas\u0131 sizi ona daha \u00e7ok g\u00f6steriyor.<\/li>
Zamanlama: \u00d6nemli kriterlerden biri olan zamanlama, yak\u0131n tarihli g\u00f6nderileri di\u011ferlerine g\u00f6re bir ad\u0131m \u00f6ne ta\u015f\u0131yor.<\/li>
Giri\u015f s\u0131kl\u0131\u011f\u0131: Instagram 2021 algoritmas\u0131 kapsam\u0131nda di\u011fer bir fakt\u00f6r de Instagram\u2019a giri\u015fler. Her giri\u015fte algoritma size farkl\u0131 g\u00f6nderi ve hikayeleri g\u00f6steriyor.<\/li>
Takip say\u0131s\u0131: Bir hesab\u0131n takip etti\u011fi hesap say\u0131s\u0131 fazla olursa, ana ak\u0131\u015f\u0131na d\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131z zay\u0131fl\u0131yor.<\/li>
Kullan\u0131m d\u00fczeyi: Instagram\u2019da ge\u00e7irilen s\u00fcresi k\u0131sa olan ki\u015filere belli ba\u015fl\u0131 g\u00f6nderiler g\u00f6sterilirken daha \u00e7ok zaman ge\u00e7iren ki\u015filere, sevebilecekleri d\u00fc\u015f\u00fcn\u00fclen daha farkl\u0131 g\u00f6nderiler de g\u00f6steriliyor.<\/li><\/ul>\n\n\n\n
Bunun d\u0131\u015f\u0131nda Instagram 2021 algoritmas\u0131 hikayeler, IG TV ya da reels gibi i\u00e7erik tipleri i\u00e7in zaman zaman kendini g\u00fcnceliyor ancak genel olarak yukar\u0131da bahsetti\u011fimiz konular, Instagram\u2019da pop\u00fclerli\u011fi etkileyen en \u00f6nemli kriterler. <\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnyan\u0131n en pop\u00fcler uygulamalar\u0131ndan biri olan Instagram\u2019da kulland\u0131\u011f\u0131m\u0131z hesab\u0131m\u0131zda, her ne kadar belli kurallara uygun \u015fekilde hareket edip takip\u00e7i say\u0131m\u0131z\u0131 ve eri\u015fimimizi art\u0131rmaya \u00e7al\u0131\u015fsak da, organik b\u00fcy\u00fcmede dikkat etmemiz gereken...<\/p>\n","protected":false},"author":1,"featured_media":1701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[280,56,279],"class_list":["post-1700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-2021-instagram-algoritmasi","tag-instagram","tag-instagram-algoritmasi"],"_links":{"self":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts\/1700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/comments?post=1700"}],"version-history":[{"count":0,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts\/1700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/media\/1701"}],"wp:attachment":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/media?parent=1700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/categories?post=1700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/tags?post=1700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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