{"id":713,"date":"2020-05-06T15:59:08","date_gmt":"2020-05-06T12:59:08","guid":{"rendered":"https:\/\/trmedya.co\/blog\/?p=713"},"modified":"2023-01-16T10:16:37","modified_gmt":"2023-01-16T07:16:37","slug":"icerik-pazarlama-nedir","status":"publish","type":"post","link":"https:\/\/trmedya.co\/blog\/icerik-pazarlama-nedir\/","title":{"rendered":"\u0130\u00e7erik Pazarlama Nedir?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>\u0130\u00e7erik Kavram\u0131 Hakk\u0131nda<\/strong><\/h2>\n\n\n\n<p>&nbsp;Hedef kitleyi do\u011frudan etkilemek amac\u0131yla yaz\u0131l\u0131 ve g\u00f6rsel olarak duygu ve d\u00fc\u015f\u00fcncelerin anlat\u0131lmas\u0131 ve sunulmas\u0131d\u0131r.<\/p>\n\n\n\n<p>&nbsp;\u0130nternet d\u00fcnyas\u0131nda i\u00e7erik denildi\u011finde internette bulunan b\u00fct\u00fcn sayfalar, bloglar, RSS\u2019ler, dergiler, elektron kitaplar, foto\u011fraflar, videolar, sosyal a\u011flar, internette bulunan gazeteler r\u00f6portajlar gibi internete ba\u011flan\u0131rken kar\u015f\u0131m\u0131za \u00e7\u0131kan veriler dahildir. Modern \u00e7a\u011fda markalar ve \u015firketler \u00fcr\u00fcnlerinin daha \u00e7ok m\u00fc\u015fteriye ula\u015fmas\u0131 i\u00e7in \u00fcr\u00fcn pazarlamas\u0131nda daha bilgilendirici ve dikkat \u00e7ekici i\u00e7erikler kullanmaya \u00e7al\u0131\u015f\u0131yorlar. Dijital ortamda i\u00e7erikler haz\u0131rlan\u0131rken i\u015fitsel, g\u00f6rsel ve yaz\u0131l\u0131 olarak haz\u0131rlanmaktad\u0131r. Materyallerin belirli bir konu dahilinde, nitelik, nicelik anlam\u0131nda bir-birini tamamlayacak \u015fekilde se\u00e7ilmesi gerekiyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<strong>\u00d6zg\u00fcnl\u00fck<\/strong><\/h3>\n\n\n\n<p>&nbsp;En \u00e7ok tercih edilen i\u00e7erik t\u00fcr\u00fc yaz\u0131l\u0131 i\u00e7eriktir. Yaz\u0131l\u0131 i\u00e7eriklere \u00f6rnek olarak reklamlarda yer alan metinler, tan\u0131t\u0131m yaz\u0131lar\u0131, haberler, blog yaz\u0131lar\u0131 g\u00f6sterilebilir. Kaliteli i\u00e7erik olu\u015fturmak i\u00e7in konunun etkileyici ve dikkat \u00e7ekici olmas\u0131na, metnin giri\u015f, geli\u015fme sonu\u00e7 k\u0131s\u0131mlar\u0131ndan olu\u015fmas\u0131na, imla hatalar\u0131n\u0131n olmamas\u0131na dikkat etmekle beraber, arama motoru al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re<strong> SEO<\/strong> uyumlu olmas\u0131na, g\u00f6rsel ve i\u015fitsel a\u00e7\u0131dan zengin materyaller kullan\u0131lmas\u0131na da \u00f6nem verilmelidir. B\u00fct\u00fcn bunlarla beraber bir i\u00e7eri\u011fin \u00f6zg\u00fcn olmas\u0131 kalite a\u00e7\u0131s\u0131ndan en \u00f6nemli \u00f6zelliktir. \u00d6zg\u00fcnl\u00fck demek kopya i\u00e7ermemek demektir. \u0130\u00e7eriklerin \u00f6zg\u00fcnle\u015ftirilmesi i\u00e7in var olan metin okunmal\u0131 ve yazar taraf\u0131ndan tekrar yorumlanarak yazar\u0131n kendi d\u00fc\u015f\u00fcnceleri de eklenerek yaz\u0131lmas\u0131 gerekiyor. \u00d6zg\u00fcn i\u00e7erikli makaleler spam ve kopya damgas\u0131 yemez. Ayn\u0131 zamanda hedef m\u00fc\u015fteri kitlesine daha kolay ula\u015fmak ad\u0131na rekabetin hakim oldu\u011fu g\u00fcn\u00fcm\u00fcz\u00fcn i\u015f d\u00fcnyas\u0131nda \u00f6zg\u00fcnl\u00fck \u00e7ok \u00f6nemli etkendir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<strong>\u0130\u00e7erik Pazarlamas\u0131 Hakk\u0131nda<\/strong><\/h2>\n\n\n\n<p>&nbsp;Markalar\u0131n m\u00fc\u015fteri kitlesinin dikkatini \u00e7ekecek \u015fekilde tasarlamas\u0131 ve onlar\u0131n zihinlerinde \u00fcr\u00fcnlerin belli bir \u015fekilde konumland\u0131rma \u00e7al\u0131\u015fmas\u0131 yap\u0131lmas\u0131 i\u00e7erik pazarlamas\u0131d\u0131r. Genel tan\u0131m\u0131yla i\u00e7erik pazarlamas\u0131 bir dijital ileti\u015fim ve pazarlama s\u00fcrecidir. \u0130\u00e7erik pazarlamas\u0131 sayesinde \u015firketler yeni ihtiya\u00e7lar olu\u015fturabilir ve m\u00fc\u015fterilere gereken bilgiyi sunarak onlar\u0131n da s\u00fcrece kat\u0131lmalar\u0131n\u0131 sa\u011flayabilir, bu \u015fekilde t\u00fcketicilerin markan\u0131n \u00fcr\u00fcnlerine y\u00f6nelmesini ama\u00e7 edinirler. Bu y\u00f6nlendirme dikkat \u00e7ekilerek do\u011fal bir \u015fekilde yap\u0131l\u0131r.<\/p>\n\n\n\n<p>&nbsp;\u0130\u00e7erik pazarlamas\u0131 yap\u0131l\u0131rken ilk \u00f6nce hedef belirlenmelidir. Hedef belirlenirken \u015firketin misyon ve vizyonuna uygun olmas\u0131na dikkat edilmelidir. Analizler yap\u0131larak hitap edilecek hedef m\u00fc\u015fteri kitlesi belirlenmeli ve onlar\u0131n demografik durumlar\u0131 ve sevdikleri \u015feyler \u00f6\u011frenilmelidir. Daha sonra strateji belirlenmelidir. \u0130\u00e7erik pazarlama stratejisi i\u00e7eri\u011fin \u00fcretilme ve da\u011f\u0131t\u0131m a\u015famas\u0131nda farkl\u0131 \u00e7al\u0131\u015fmalar gerektirmektedir. Bu a\u015famada m\u00fc\u015fteri kitlesine verilecek mesaj\u0131n ne olaca\u011f\u0131n\u0131 ve markan\u0131z\u0131n insanlar taraf\u0131ndan nas\u0131l alg\u0131lanaca\u011f\u0131n\u0131 saptaman\u0131z gerekmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/trmedya.co\/blog\/wp-content\/uploads\/2020\/05\/icerik-pazarlama-nedir-1024x682.jpg\" alt=\"\u0130\u00e7erik Pazarlama Nedir?\" class=\"wp-image-714\" title=\"\"><figcaption>\u0130\u00e7erik Pazarlama Nedir?<\/figcaption><\/figure>\n\n\n\n<p>&nbsp;Belirleyece\u011finiz i\u00e7eriklerin d\u00fczg\u00fcn, samimi, net, \u00e7\u00f6z\u00fcm odakl\u0131 olmas\u0131na \u00f6zen g\u00f6sterilmelidir. \u0130\u00e7eriklere verimlilik ve etkinlik analizlerini d\u00fczenli olarak yap\u0131lmal\u0131 ve elde edilen sonu\u00e7lar \u0131\u015f\u0131\u011f\u0131nda geriye d\u00f6n\u00fck iyile\u015ftirmeler ve gelece\u011fe y\u00f6nelik planlar yap\u0131lmal\u0131d\u0131r. Hedef kitlenin \u00fcr\u00fcn\u00fcn\u00fcze ula\u015fmas\u0131n\u0131 kolayla\u015ft\u0131rmak ad\u0131na SEO \u00e7al\u0131\u015fmas\u0131n\u0131n yap\u0131lmas\u0131 \u00fcr\u00fcn\u00fcn tan\u0131nabilir olmas\u0131na yard\u0131mc\u0131 olacakt\u0131r. B\u00fct\u00fcn yap\u0131lan bu \u00e7al\u0131\u015fmalar\u0131n yan\u0131nda m\u00fc\u015fterilerin sadakat ba\u011f\u0131 kurmas\u0131 ve markan\u0131z\u0131n sayg\u0131nl\u0131k kazanmas\u0131 i\u00e7in sosyal medya g\u00fcc\u00fcnden faydalan\u0131lmas\u0131 da gerekmektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u00e7erik Kavram\u0131 Hakk\u0131nda &nbsp;Hedef kitleyi do\u011frudan etkilemek amac\u0131yla yaz\u0131l\u0131 ve g\u00f6rsel olarak duygu ve d\u00fc\u015f\u00fcncelerin anlat\u0131lmas\u0131 ve sunulmas\u0131d\u0131r. &nbsp;\u0130nternet d\u00fcnyas\u0131nda i\u00e7erik denildi\u011finde internette bulunan b\u00fct\u00fcn sayfalar, bloglar, RSS\u2019ler, dergiler, elektron&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts\/713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/comments?post=713"}],"version-history":[{"count":0,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts\/713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/media\/714"}],"wp:attachment":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/media?parent=713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/categories?post=713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/tags?post=713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}