{"id":972,"date":"2020-06-16T00:50:13","date_gmt":"2020-06-15T21:50:13","guid":{"rendered":"https:\/\/trmedya.co\/blog\/?p=972"},"modified":"2023-01-16T10:07:29","modified_gmt":"2023-01-16T07:07:29","slug":"kaliteli-icerik-nasil-uretilir","status":"publish","type":"post","link":"https:\/\/trmedya.co\/blog\/kaliteli-icerik-nasil-uretilir\/","title":{"rendered":"Kaliteli \u0130\u00e7erik Nas\u0131l \u00dcretilir?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Kaliteli \u0130\u00e7erik Nas\u0131l \u00dcretilir?<\/h2>\n\n\n\n<p><strong>Kaliteli i\u00e7erik nas\u0131l \u00fcretilir?<\/strong> sorusu i\u00e7erik \u00fcretimi yapan ki\u015fi veya kurumlar i\u00e7in devaml\u0131 g\u00fcncelli\u011fini koruyan bir sorudur. \u00d6ncelikle kaliteli i\u00e7erik kavram\u0131n\u0131 detayland\u0131rmak ve s\u0131n\u0131rland\u0131rmak faydal\u0131 olacakt\u0131r. Herkes ve her firma anl\u0131k olarak dahi binlerce i\u00e7erik \u00fcretimi yapmaktad\u0131rlar. Burada sizin i\u00e7eri\u011finizi ay\u0131ran nokta kalite olacakt\u0131r. Bir platform kullan\u0131c\u0131s\u0131 neden sizin i\u00e7eri\u011finizi se\u00e7sin ve ilgilensin? \u0130\u015fte bu soruyu temel ald\u0131\u011f\u0131m\u0131zda <strong>kaliteli i\u00e7erik<\/strong> \u00fcretiminin geni\u015f kitlelerin ilgisini \u00e7ekecek ortak konular \u00fczerine di\u011fer \u00fcreticilerden farkl\u0131 i\u00e7erikler \u00fcretmenizle birebir ili\u015fki i\u00e7erisinde oldu\u011funu anlaman\u0131z sa\u011flanacakt\u0131r. Kaliteli <\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p>i\u00e7eri\u011fin s\u0131n\u0131rlar\u0131n\u0131 da bu ilgi \u00e7ekicilik ve ger\u00e7ekle ba\u011flant\u0131 halinde olmak \u00e7izecektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/trmedya.co\/blog\/wp-content\/uploads\/2020\/06\/kaliteli-icerik-nasil-uretilir-1024x768.jpeg\" alt=\"Kaliteli \u0130\u00e7erik Nas\u0131l \u00dcretilir?\" class=\"wp-image-973\" title=\"\"><figcaption>Kaliteli \u0130\u00e7erik Nas\u0131l \u00dcretilir?<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcretti\u011finiz \u0130\u00e7eri\u011fin Kalitesi, \u0130ncelenme Trafi\u011fini Artt\u0131racakt\u0131r<\/h2>\n\n\n\n<p>Kullan\u0131c\u0131ya fayda sa\u011flamayan ve Google\u2019\u0131 yan\u0131lg\u0131ya u\u011fratan i\u00e7erikler direkt olarak kalitesiz i\u00e7erikler olmaktad\u0131r. Google zamanla bu tarz i\u00e7erik ve i\u00e7erik \u00fcreticilerini arama sonu\u00e7lar\u0131ndan kald\u0131rmaktad\u0131r ve eri\u015fim k\u0131s\u0131t\u0131 getirebilmektedir. Bu sebeple i\u00e7erik \u00fcretimi yaparken uzun vadeli planlamalar yapmak ve bu planlar\u0131 a\u015famaland\u0131rmak <strong>kaliteli i\u00e7erik <\/strong>\u00fcretimine dayanak olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kaliteli \u0130\u00e7erik \u00dcretiminin Temel Ta\u015flar\u0131<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Planlama yapmak<\/h3>\n\n\n\n<p>Kaliteli bir i\u00e7erik \u00fcretimi i\u00e7in olu\u015fturaca\u011f\u0131n\u0131z i\u00e7eri\u011fin kime hitap edece\u011fini yani <strong>hedef kitleyi tespit etmek <\/strong>ve bu kitlenin ilgisini \u00e7ekecek ba\u015fl\u0131klar\u0131 olu\u015fturmak gerekmektedir. \u0130\u00e7eri\u011fin payla\u015f\u0131laca\u011f\u0131 kanallara karar vermek de hedef kitlenin en \u00e7ok bulundu\u011fu d\u00fc\u015f\u00fcnen platformlar olmal\u0131d\u0131r. \u00dcretilecek i\u00e7erik hakk\u0131nda ger\u00e7ek\u00e7i ve g\u00fcncel bilgileri toparlaman\u0131z da planlama a\u015famas\u0131nda \u00f6nemli olacakt\u0131r. \u0130\u00e7eri\u011fin konusu ve geli\u015fimi hakk\u0131nda fikir edinme k\u0131sm\u0131 da planlama a\u015famas\u0131nda ele al\u0131nabilir. \u0130\u00e7erikte kullan\u0131lacak olan dilin kitleye g\u00f6re uyarlanmas\u0131 da \u00f6nemli bir k\u0131s\u0131md\u0131r. \u00dcretilecek i\u00e7eri\u011fin bir amac\u0131n \u00fcr\u00fcn\u00fc olmas\u0131 gerekece\u011fi i\u00e7in size ve hedef al\u0131nan kitleye ne kazand\u0131raca\u011f\u0131n\u0131 da iyi analiz etmek gerekmektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130\u00e7eri\u011fin \u00fcretimini sa\u011flamak<\/h3>\n\n\n\n<p>\u0130\u00e7eri\u011fin \u00fcretimi a\u015famas\u0131nda planlamadan farkl\u0131 olarak i\u00e7eri\u011fi inceleyecek ki\u015filerin hangi soru veya sorunlar\u0131n\u0131n cevab\u0131n\u0131 olu\u015fturaca\u011f\u0131n\u0131z kaliteyi belirleyecek bir k\u0131stas say\u0131labilir. \u0130\u00e7eri\u011fin ba\u015fl\u0131\u011f\u0131n\u0131n se\u00e7imi ve anahtar kelimelerin iyi belirlenmesi \u00fcretimdeki en \u00f6nemli noktalardand\u0131r. \u00c7\u00fcnk\u00fc i\u00e7eri\u011fin trafi\u011fini artt\u0131racak \u015fey SEO y\u00f6nteminin i\u00e7erikte d\u00fczg\u00fcn \u015fekilde kullan\u0131lmas\u0131 olacakt\u0131r. <strong>SEO <\/strong>olu\u015fturulurken \u00fcretilecek i\u00e7eri\u011fin \u00f6zg\u00fcn olmas\u0131 da kalitesinin \u00f6l\u00e7\u00fclebilirli\u011fini sa\u011flayacakt\u0131r. \u00d6zg\u00fcn i\u00e7erikler ziyaret\u00e7ilerin i\u00e7eri\u011finizi daha uzun s\u00fcre g\u00f6r\u00fcnt\u00fclemelerini sa\u011flayabilmektedir. \u0130\u00e7eri\u011fin \u00e7o\u011fu zaman e\u011flendirici olmas\u0131 ve ak\u0131c\u0131 \u015fekilde ilerlemesi de \u00fcretim a\u015famas\u0131nda \u00f6n planda tutulmas\u0131 gereken ad\u0131mlardand\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130\u00e7eri\u011fi yay\u0131nlamak<\/h3>\n\n\n\n<p>\u0130\u00e7eri\u011fi yay\u0131nlamadan \u00f6nce hedef kitle analizinin iyi yap\u0131lmas\u0131 ve yay\u0131nlaman\u0131n hangi platformlar\u0131 kapsayaca\u011f\u0131n\u0131n belirlenmesi \u00f6nem arz etmektedir. \u0130\u00e7eri\u011fin <strong>influencer <\/strong>kitlesini iyi tespit etti\u011finizde, payla\u015f\u0131m oran\u0131 da artacakt\u0131r. Bu sebeple alaca\u011f\u0131n\u0131z etkile\u015fim de h\u0131zla art\u0131\u015f g\u00f6sterebilir. \u0130\u00e7eri\u011fi yay\u0131nlarken hedef kitlenin aktif oldu\u011fu saat aral\u0131klar\u0131n\u0131 da incelemek ve bu saatlerde yay\u0131nlamak da i\u00e7eri\u011fin dikkat \u00e7ekicili\u011fini artt\u0131racakt\u0131r. Yay\u0131nlama esnas\u0131nda <strong>sosyal medya <\/strong>platformlar\u0131na i\u00e7eri\u011finiz i\u00e7in reklam vermeniz de m\u00fcmk\u00fcnd\u00fcr. \u00d6zellikle kitlenin kullan\u0131m\u0131n\u0131n y\u00fcksek oldu\u011fu platforma reklamlar vermek i\u00e7eri\u011fin incelenme say\u0131s\u0131n\u0131 dikkate de\u011fer \u00f6l\u00e7\u00fcde artt\u0131racakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130\u00e7eri\u011fin periyodik trafi\u011fini \u00f6l\u00e7\u00fcmlemek<\/h3>\n\n\n\n<p>\u0130\u00e7eri\u011fin yay\u0131nlanmas\u0131n\u0131n ard\u0131ndan i\u00e7eri\u011fin ne kadar etkile\u015fim ve trafik ald\u0131\u011f\u0131n\u0131 \u00f6l\u00e7ebilmek, gelecek i\u00e7eriklerin planlanmas\u0131nda \u00f6nemli olacakt\u0131r. \u0130\u00e7eri\u011fin t\u00fcr\u00fc, ba\u015fl\u0131\u011f\u0131, payla\u015f\u0131m sonras\u0131 al\u0131nan trafik ne kadar bunlar\u0131 filtreleyerek inceleyebilirsiniz. Google\u2019\u0131n <strong>Search Console <\/strong>uygulamas\u0131 \u00fczerinden i\u00e7eriklerin her t\u00fcrl\u00fc etkile\u015fim de\u011ferine ula\u015fabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kaliteli \u0130\u00e7erik Nas\u0131l \u00dcretilir? Kaliteli i\u00e7erik nas\u0131l \u00fcretilir? sorusu i\u00e7erik \u00fcretimi yapan ki\u015fi veya kurumlar i\u00e7in devaml\u0131 g\u00fcncelli\u011fini koruyan bir sorudur. \u00d6ncelikle kaliteli i\u00e7erik kavram\u0131n\u0131 detayland\u0131rmak ve s\u0131n\u0131rland\u0131rmak faydal\u0131 olacakt\u0131r.&#46;&#46;&#46;<\/p>\n","protected":false},"author":1,"featured_media":973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[122,123],"class_list":["post-972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","tag-icerik-nasil-uretilir","tag-kaliteli-icerik"],"_links":{"self":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts\/972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/comments?post=972"}],"version-history":[{"count":0,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/posts\/972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/media\/973"}],"wp:attachment":[{"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/media?parent=972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/categories?post=972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trmedya.co\/blog\/wp-json\/wp\/v2\/tags?post=972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}